Location Tracked, Trust Lost

Gravy Analytics 2025 breach exposed terabytes of precise location data after a stolen AWS key, igniting global privacy scrutiny.

Gravy Analytics, a major U.S.-based location data broker, found itself at the center of a privacy storm in January 2025 after hackers infiltrated its systems and stole terabytes of highly sensitive location data. As a company that tracks over a billion devices daily, the breach revealed just how deeply personal geolocation data can be and how dangerous …